![]() With a vast user base already relying on the platform, businesses can leverage its popularity to enhance their customer experience. The WhatsApp Business API boasts a user-friendly interface that simplifies scaling of customer support operations. With the WhatsApp Business API, businesses can send proactive messages, create custom chatbots, and handle larger volumes of customer queries. It overcomes the limitations of the basic app, such as limited automation, user sessions, and media support. However, if your business has higher messaging requirements, the WhatsApp Business API is a more suitable option. It offers essential features such as automated messages, quick replies, and chat labelling to streamline communication. The WhatsApp Business app caters to the messaging needs of small businesses with low volumes. What sets apart WhatsApp Business app and WhatsApp Business API from each other?Īre you wondering what the difference is between WhatsApp Business and WhatsApp Business API? Well, let us break it down for you. To maximize the benefits of this platform, businesses require a Business Solution Provider (BSP) that can seamlessly integrate with the API, enabling them to offer unparalleled customer experiences. Meta introduced the WhatsApp Business API in August 2018, which was specifically designed to enhance customer engagement on WhatsApp for businesses looking to expand their operations. This solution was developed in response to the growing trend of businesses using their personal WhatsApp accounts for customer communication. The WhatsApp Business API simplifies the process of handling unlimited WhatsApp messages, enabling businesses to provide personalized customer experiences. This platform is specifically designed to facilitate business communication on WhatsApp and offers numerous benefits. The WhatsApp Business API provides businesses with a dedicated WhatsApp account that enables them to communicate with their customers. APIs are commonly used in various online activities such as social media interactions, like sending a message or posting a photo. Marketing conversations are initiated by businesses to promote products or services, with each message incurring a cost of ₹0.7265.Have you ever heard the term API but weren’t quite sure what it meant? Don’t worry, we’ve got you covered.Īn Application Programming Interface (API) is a software interface that enables different applications to exchange information with each other. WhatsApp has announced that it will be implementing a charge of ₹0.3082 per message for its utility services. Utility conversations refer to instances where a company proactively contacts a customer to provide help or communicate important updates. Businesses can now safeguard themselves against fraud and unauthorized access, while users can access their accounts with improved speed and security. These authentication conversations provide an added layer of security for businesses and their users. Authentication conversations will allow businesses to authenticate users with one-time passcodes (OTPs) at many points in the login process, including account verification, account recovery, and integrity issues. The three different conversation types include Authentication, Utility, and Marketing conversations. According to the company, the conversations initiated by users today will be referred to as service conversations. Business-initiated conversations are set to be divided into three different types: utility, authentication, and marketing. ![]() Under the new model, businesses will be charged per conversation, rather than per message. Meta-owned WhatsApp has announced that it will be implementing a new pricing model for business messages starting on June 1, 2023.
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